Below is a sampling of some mini campaigns my team created for the United States Postal Service's social accounts.
Each year USPS releases a bunch of stamps that range from commemorating influential artists and national parks to special holidays and yes, even puppets.
To help announce these stamps we needed fun and easy ways to promote them on social. Below is just a sampling of all the stamps released from 2019 and the cool ways we highlighted them.
No post gets more likes, hearts, comments, tweets, etc. than the posts that feature this little toy replica mail truck. We dubbed it "Mini Truck" and decided to make it the unofficial mascot of USPS.
It's simple charm reminds us how important the Postal Service is, especially during the holidays.
Behind The Scenes
USPS delivers to every mailbox in the nation, that's over 40k addresses a day. A few of those postal routes pass by some of the most iconic landmarks in the country.
To show off the views those lucky postal carriers get to see on a daily basis, we took Mini Truck on a mini road trip.
The Postal Service does more than just handle the Nation's mail on a daily basis. They're also taking the steps (literally) to become more sustainable.