The Season Takes A Toll
Each year, football fans dedicate ungodly amounts of time and energy following their favorite team. They live and die with every touchdown, every missed call, every blocked punt, every pick-six... and when the star QB goes down with an injury, well it's pretty much the end of the world.
To put it simply, being a fan is hard on your health. That's why it's important to be covered.
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We launched the campaign during Thursday Night Football and ran on all major networks throughout the NFL and college football season.
In addition to broadcast, we created digital takeovers on ESPN, Yahoo, and ROKU.
For social, we turned our TVC into memes for both Facebook and Instagram.
Special shout out to the "Tuck Rule" game.
As a lifelong Raiders fan, I couldn't have asked for better inspiration while working on this campaign.
This dude gets it.
Credits:
GCD: Amy Leonardi | CD: Christine Fitzsimons | Senior Designer: Casey Coulter | Producer: Tiara Welch | Production: Voyager | Director: Grayson Whitehurst | Post: Leap Year