Perfectly Orchestrated
Every single one of the 23 million deliveries made daily by the USPS, is the result of a well-orchestrated effort.
We created a visually soothing, perfectly looping, endlessly satisfying social campaign to show how in-sync the postal service has to be to get a package from point A to B.
The campaign generated over 91 million video views and 750K clicks-to-site, which outperformed benchmarks for every platform. To date, it's one of the most successful B2B social campaigns ever produced for the USPS.
GCD: Dane Rahlf | ACD: Alejandro Rosado | Producer: Brennan Kelley | Studio: Not To Scale
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