Perfectly Orchestrated
Every single one of the 23 million deliveries made daily by the USPS, is the result of a well-orchestrated effort.
We created a visually soothing, perfectly looping, endlessly satisfying social campaign to show how in-sync the postal service has to be to get a package from point A to B.
The campaign outperformed benchmarks for every platform. To date, it's the most successful paid social campaign ever produced for USPS.
Credits:
GCD: Dane Rahlf | ACD: Alejandro Rosado | Producer: Brennan Kelley | Studio: Not To Scale