Perfectly Orchestrated
Every single one of the 23 million deliveries made daily by the USPS, is the result of a well-orchestrated effort.
We created a visually soothing, perfectly looping, endlessly satisfying social campaign to show how in-sync the postal service has to be to get a package from point A to B.
![](https://cdn.myportfolio.com/c6399d67-0518-4b6b-86e1-915411fd6bad/a986502b-8963-4324-8989-22e15aa444e9_rw_600.gif?h=e2db8bfaa47dc8547b4bf9b970f3edf5)
![](https://cdn.myportfolio.com/c6399d67-0518-4b6b-86e1-915411fd6bad/a64adee0-9948-464b-ac49-be2049dd2aa0_rw_600.gif?h=0b2cb9b81fe800f5d25dad0e6f9fb5ba)
![](https://cdn.myportfolio.com/c6399d67-0518-4b6b-86e1-915411fd6bad/982079e6-1b9d-4d38-b329-ac2587c9b1ce_rw_600.gif?h=1e9575c8bd3ff47e5c2a072354a24745)
![](https://cdn.myportfolio.com/c6399d67-0518-4b6b-86e1-915411fd6bad/1fa0ab10-17a2-46a4-bc36-a55921030b91_rw_600.gif?h=74a23a8439278d60249c3312ffd229d8)
The campaign generated over 91 million video views and 750K clicks-to-site, which outperformed benchmarks for every platform. To date, it's one of the most successful B2B social campaigns ever produced for the USPS.
![](https://cdn.myportfolio.com/c6399d67-0518-4b6b-86e1-915411fd6bad/35bec591-6241-486f-9368-e2c47a4639c6_rw_1200.jpg?h=b7f32769bef3d7943199c8aaba0917b7)
![](https://cdn.myportfolio.com/c6399d67-0518-4b6b-86e1-915411fd6bad/3d6530cf-b758-4a33-98e6-5fbad5ae6c78_rw_1200.png?h=44e80c40e6e976ac07f550e64dc663db)
![](https://cdn.myportfolio.com/c6399d67-0518-4b6b-86e1-915411fd6bad/8cdf9052-d1ad-4df6-b208-73aa31b85fd4_rw_1200.jpg?h=e2bb9e5e0e2ac09f766cf941e5b9ae24)
![](https://cdn.myportfolio.com/c6399d67-0518-4b6b-86e1-915411fd6bad/59c7e5de-b61e-4fdf-b76d-854ccddef838_rw_1200.png?h=ed3d6a8b71874fb34f8f0c934a670c5b)
Credits:
GCD: Dane Rahlf | ACD: Alejandro Rosado | Producer: Brennan Kelley | Studio: Not To Scale