Just Breathe

When looking to find the right care, cancer patients can easily be overwhelmed.
Inova Schar Cancer Institute asked us to help launch their new facility in Northern Virginia. Instead of relying on first-hand testimonials to tell the audience about the warm, caring, personal treatment Inova patients receive, we decided to show them. Our TV spot allows viewers to experience cancer treatment at Inova through a patient’s eyes. 
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Credits:
ECD: Chris Ferguson | ACD/Design: Leslie Badani | AD: Jake Broglio | CW: Jess Phelan
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