Dairy Queen
​​​​​​​Student Work
Diets, errands, meetings, laundry...the world doesn't want you to have dessert. Sometimes, you just need an escape.
At Dairy Queen, it's dessert time all the time.
Print/OOH
The DQ Escape Button
Disguised as a compass key chain, pressing the escape button pinpoints the nearest Dairy Queen location on your phone's Google Maps.
Radio
This spots would air during the rush hour commute.​​​​​​​
Stickers & Signs
Show them how much you love soft serve by decking out your ride with DQ signage.
DQ Race Car Stunt
Imagine watching a race, the cars going round and round the track when suddenly, one of them is gone. It's not a crash. It's not a malfunction. It's not in the pits. It's gone to Dairy Queen.
The DQ Milkshake Flask & Hideaway
Now you can escape to soft serve, even when you can't physically escape to soft serve. The hollow book hideaway keeps the flask refrigerated and concealed from kleptos.
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