Cannes Young Lions 2019
People with food allergies (anyone else have a carrot allergy??) can often be made fun of, not taken seriously, or thought of as weak. But in fact, even the strongest people in the world can be taken down by a teeny tiny nut.
To bring awareness to the severity of food allergies, we were tasked with developing an "own-able moment" for the nonprofit organization End Allergies Together (E.A.T), whose sole mission is to find a cure for food allergies.
Our solution was to partner with Serena Williams, who happens to have a severe peanut allergy, and Nike. From there, the "EpiC Line" was born.
The EpiC Line, with an attachable epipen holster and injection target, is meant to highlight the lengths that some food allergy sufferers have to go to in order to protect themselves from anaphylactic shock. For someone like Serena, that could happen by simply interacting with fans who may have peanut residue on their hands.
We prototyped the EPiC Line. We stripped for our presentation...
We came in 2nd place.
(I accidentally hit a judge with my pants during said stripping)
2nd place in the 2019 U.S. Cannes Young Lion Competition