Birthday Candle Blowout
Chevy wanted to do something big for America's 250th celebration, but with so many brands joining the festivities we needed to pitch an idea that would stand out. It also had to be own-able and make sense culturally. Then it dawned on us...
You can't have a birthday party without a birthday cake, and with that the idea was born.
We built a giant cake. Brought it to the Indianapolis 500. Lit it with 250 candles, and had a Corvette ZR1X race by at full throttle to blow them out.
Simple as that.
The stunt made headlines.
In the week leading up to it, we posted a teaser to hype up Chevy fans.
Credits:
CCO: Chris Ferguson | GCD: Sarah Constantino | CD: Christine Fitzsimons | Senior CW: Anna Kennedy | Designer: John Chavez | Producers: Casey Mooney & Nate Kostegian | Production: Red Summit & AVO Collective